UNIVERSITY SPORT AS A MEANS OF INTERNAL AND EXTERNAL COMMUNICATION: THE DEVELOPMENT OF SPORT CULTURE IN CHINESE UNIVERSITIES
Yumei SONG
Foreign Languages Department, Beijing Sport University, Beijing, China
Keywords: University Sport, China, culture, communication
Abstract
Having reviewed the growth of university sport in China, this article aims to explore the development of sport culture in Chinese universities, from a perspective of historical development and modern requirement. More accurately, the author examines the following three stages, that is, from the Opium War in 1840 to the foundation of New China in 1949, from New China to the opening-up China in the 1980s, and China in the recent 30 years. In the 21st century, university sport should act as a means of internal and external communication to characterize the globalization of sport culture.
